▾ Consultant / Solutions Architect / Creative Producer
Marketing, ecommerce, software analysis, business analysis, change management, and freelance creative.
25%+ operations improvement; 50%+ sales lift; $1M+ revenue impact
June 2014 – Present
Animation & Design
Create marketing, advertising, and video production assets across business and ecommerce use cases.
Video, campaign, and visual asset production
Ecommerce design & development
Design and develop ecommerce experiences across multiple platforms.
Multi-platform ecommerce execution
Design / Production
Create graphics for web, print, merchandise, photo restoration, and UI elements.
50+ merch designs; 10+ restorations; 100+ UI elements
Software Solutions
Analyze software and workflow problems, then design operationally efficient solutions.
Every case optimized operations by 25%+
Business Ops
Assess business needs, define process changes, and support revenue-focused improvements.
50%+ sales lift; $1M+ revenue impact
▾ Director of Project Management
Coordinate acquisition integration, executive visibility, product roadmap execution, and cross-functional delivery.
475-line 100-day plan; 13 teams; 200+ team members
April 2013 – January 2014
Program Leadership
Led weekly executive meetings and daily stand-ups across 13 teams.
Executive visibility across high-priority work
Project Management
Coordinated tasks for 200+ team members across multiple locations and time zones.
Managed dependencies across distributed teams
Corporate Development / PM
Created a Post-Acquisition Integration Playbook for Corporate Development.
Reusable integration playbook
Integration / Execution
Drafted and managed a 475-line, cross-functional 100-day work plan for multiple acquisitions.
$50M–$350M acquisition context
Executive Reporting
Provided updates to executives, board members, and employees while leading transition priorities.
Board-ready reporting and transition visibility
Agile Project Management
Administered Jira dashboards, projects, workflows, and screens to improve collaboration and real-time reporting.
Custom dashboards, dependency tracking, and risk visibility
▾ Chief Operating Officer
Directed operations, product execution, company structure, workflow optimization, and planning across subsidiaries.
20%+ workflow efficiency improvement; 35% sales increase
September 2009 – January 2013
Strategic operations
Directed operations in alignment with strategic initiatives and growth opportunities.
Operating model aligned to growth priorities
Company structure
Established company structure with roles and responsibilities for all subsidiaries.
Clearer ownership across business units
Process Improvement
Assessed operations and optimized processes within each business unit.
Cut time and effort by at least 20% in each major workflow
Quarterly planning
Developed and implemented a quarterly planning process with weekly checkpoints.
Aligned team members and tasks with strategic initiatives
Product / Operations
Directed product and operations for ecommerce platforms, improving user experience and product offerings.
Expanded product offerings and customer experience
Strategy
Spearheaded strategic initiatives to enhance customer experience for ecommerce solutions.
35% increase in sales
Leadership meetings
Led company and leadership team meetings and facilitated offsite sessions.
Improved leadership alignment
▾ Co-Founder & General Manager
Designed, launched, scaled, and operated a Q&A platform with product, content, moderation, SEO, advertising, and growth systems.
3.5M monthly unique visitors
March 2007 – December 2011
Product / UX / Systems
Designed front-end and back-end systems for questions and answers, articles, user roles, accounts, points, and moderation.
Built core Q&A platform logic and user systems
Product / Operations
Defined platform business logic for user participation, content workflows, and moderation features.
Operational foundation for scalable community platform
Growth / SEO
Established SEO best practices and grew organic traffic.
3.5M monthly unique visitors
Moderation policy
Wrote and published moderation policies to improve content quality and user value.
Quality and trust framework for user-generated content
Revenue Strategy
Developed formulas for data driven content, sponsorship, network and affiliate opportunities.
Advertising monetization support
Marketing Ops
Created media calendar, trained team members, and established task management and reporting for SEO, social, and marketing tactics.
Repeatable marketing execution system
Ecommerce / Growth
Leveraged SEO and user engagement strategies to support ecommerce integration and conversion.
Traffic and conversion growth support
▾ Founder & Owner
Built a dog training, ecommerce, and online education business spanning strategy, product, services, software, content, finance, and marketing.
Online store and education platform launched
January 2008 – January 2020
Company strategy
Defined company vision, mission, strategy, business plan, product roadmap, and communication visuals.
Business strategy and launch plan
Product and service design
Designed product and service offerings and prioritized launch schedule.
Market-aligned product and service roadmap
Financial Budget and Forecasts
Managed finances, including sales forecast, operating budget, and pricing strategy.
Forecasting, budget, and pricing structure
Ecommerce
Built an online store selling drop-ship products, affiliate products, and stocked inventory.
SaaS-based ecommerce store launched
Product Management
Directed design, development, and testing of online education software.
Education platform launched from concept to launch
Content / Product
Outlined courses, classes, and an online library, then directed content creation by internal team members, partners, and crowdsourced contributors.
Course and learning library structure
Marketing / Creative
Managed online advertising campaigns and created graphics and video assets.
Advertising, graphics, and video execution
▾ Vice President, E-commerce
Led ecommerce transition, platform roadmap scoping, feature prioritization, and large-scale technical migration planning.
52-server plan; 10,000-store migration scope
December 2006 – March 2007
MC technical division transition
Facilitated the transition of the MonsterCommerce technical division into Network Solutions despite cultural and procedural challenges.
Technical division integration
Feature scoping and prioritization
Worked with multiple departments to scope and prioritize feature development for flagship ecommerce software.
Roadmap and release prioritization
Technical Ops
Created a detailed plan to migrate 52 servers and 10,000 online stores from Rackspace to Savvis.
Resource allocation, budget, and communications plan
Online store migration execution
Oversaw migration work for thousands of online stores during ecommerce platform transition.
8,500+ online stores migrated
Product / Technology
Led ecommerce platform rewrite work to improve scalability and customer shopping experience.
Improved platform scalability and shopping experience
▾ Chief Technical Officer
Led technical division, software products, systems operations, security, QA, technical support, compliance, migrations, and ecommerce service growth.
Top Five SaaS ecommerce platform in the world
October, 2002 - December, 2006(acquired by Network Solutions)
Technical division leadership
Led the technical division of an ecommerce company through rapid customer and team growth.
1,000 → 10,000 customers; 5 → 200 employees
Department leadership
Directly responsible for 80+ team members across Software Development, Systems Operations, Security, QA, and Technical Support.
80+ direct technical organization scope
Ecommerce SaaS product delivery
Led creation, testing, and support of software products for ecommerce SaaS customers.
Scaled ecommerce software product operations
Security / Compliance
Attained CISP certification and PCI compliance.
Accolades from Visa and MasterCard
Migration / Customer Ops
Migrated customers from legacy software to the newer platform version.
3,000 customers migrated with <2% cancel rate
Operations / Governance
Established standards and best practices across the entire company.
Company-wide operating standards
MC Family of Services
Created profitable service packages for second-generation service offerings and established structure, goals, and metric reports.
Profitable service package structure
Design and marketing revamp
Revamped design and marketing copy for Design, SEO, Payments, and Domain service websites.
35% increase in sales across service divisions
Product innovation
Implemented ecommerce platform product innovations and technical improvements.
Grew company from 1,000 to 8,500+ customers and achieved PCI compliance
▾ Web Developer
Built interactive web, Flash, presentation, and knowledge-base solutions for global corporate communications and Fortune 500 client work.
Fortune 500 client work; Kodak and Genentech sales presentations
November 2000 – October 2002
Web Developer
Implemented designs from creative teams for Fortune 500 companies.
Interactive web solutions for major corporate clients
Flash animation
Built Flash animation for interactive advertisements and splash pages.
Interactive advertising and digital experience work
Sales pitch support
Managed technical delivery for sales presentations to companies including Kodak and Genentech Pharmaceuticals.
Large-scale sales presentation support
Knowledge Management
Built and managed a knowledge base for Fleishman-Hillard’s global network.
Global internal knowledge system
