▾ Consultant / Solutions Architect / Creative Producer
Marketing, ecommerce, software analysis, business analysis, change management, dog training, and creative production.
25%+ operations improvement; 50%+ sales lift; $1M+ revenue impact
June 2014 – Present
↳ Marketing & advertising assets
Creative / Production
Create marketing, advertising, and video production assets across business and ecommerce use cases.
Video, campaign, and visual asset production
↳ Ecommerce design & development
Ecommerce / Web
Design and develop ecommerce experiences across multiple platforms.
Multi-platform ecommerce execution
↳ Graphic design systems
Design / Production
Create graphics for web, print, merchandise, photo restoration, and UI elements.
50+ merch designs; 10+ restorations; 100+ UI elements
↳ Software analysis
Solutions Architect
Analyze software and workflow problems, then design operationally efficient solutions.
Every case optimized operations by 25%+
↳ Business analysis & change management
Business Ops
Assess business needs, define process changes, and support revenue-focused improvements.
50%+ sales lift; $1M+ revenue impact
↳ Dog training & boarding
Operations / Service
Provide dog training, boarding, and service operations.
Hands-on service business operations
▾ Director of Project Management
Coordinate acquisition integration, executive visibility, product roadmap execution, and cross-functional delivery.
475-line 100-day plan; 13 teams; 200+ team members
April 2013 – January 2014
↳ Executive operating cadence
Program Leadership
Led weekly executive meetings and daily stand-ups across 13 teams.
Executive visibility across high-priority work
↳ Cross-functional coordination
Project Management
Coordinated tasks for 200+ team members across multiple locations and time zones.
Managed dependencies across distributed teams
↳ Acquisition integration
Corporate Development / PM
Created a Post-Acquisition Integration Playbook for Corporate Development.
Reusable integration playbook
↳ 100-day work plan
Integration / Execution
Drafted and managed a 475-line, cross-functional 100-day work plan for multiple acquisitions.
$50M–$350M acquisition context
↳ Board and employee updates
Executive Reporting
Provided updates to executives, board members, and employees while leading transition priorities.
Board-ready reporting and transition visibility
↳ Jira administration
Systems / Program Ops
Administered Jira dashboards, projects, workflows, and screens to improve collaboration and real-time reporting.
Custom dashboards, dependency tracking, and risk visibility
▾ Chief Operating Officer
Directed operations, product execution, company structure, workflow optimization, and planning across subsidiaries.
20%+ workflow efficiency improvement; 35% sales increase
September 2009 – January 2013
↳ Strategic operations
COO
Directed operations in alignment with strategic initiatives and growth opportunities.
Operating model aligned to growth priorities
↳ Company structure
Operations Design
Established company structure with roles and responsibilities for all subsidiaries.
Clearer ownership across business units
↳ Workflow optimization
Process Improvement
Assessed operations and optimized processes within each business unit.
Cut time and effort by at least 20% in each major workflow
↳ Quarterly planning
Planning / Execution
Developed and implemented a quarterly planning process with weekly checkpoints.
Aligned team members and tasks with strategic initiatives
↳ Product and ecommerce operations
Product / Operations
Directed product and operations for ecommerce platforms, improving user experience and product offerings.
Expanded product offerings and customer experience
↳ Customer experience initiatives
Strategy
Spearheaded strategic initiatives to enhance customer experience for ecommerce solutions.
35% increase in sales
↳ Leadership meetings
Leadership Ops
Led company and leadership team meetings and facilitated offsite sessions.
Improved leadership alignment
▾ Co-Founder & General Manager
Designed, launched, scaled, and operated a Q&A platform with product, content, moderation, SEO, advertising, and growth systems.
3.5M monthly unique visitors
March 2007 – December 2011
↳ Website product system
Product / UX / Systems
Designed front-end and back-end systems for questions and answers, articles, user roles, accounts, points, and moderation.
Built core Q&A platform logic and user systems
↳ Business logic
Product / Operations
Defined platform business logic for user participation, content workflows, and moderation features.
Operational foundation for scalable community platform
↳ SEO growth
Growth / SEO
Established SEO best practices and grew organic traffic.
3.5M monthly unique visitors
↳ Moderation policy
Content / Trust
Wrote and published moderation policies to improve content quality and user value.
Quality and trust framework for user-generated content
↳ Advertising partnerships
Revenue / Partnerships
Developed partnerships with advertising agencies and created and managed ad campaigns.
Advertising monetization support
↳ Media calendar and training
Marketing Ops
Created media calendar, trained team members, and established task management and reporting for SEO, social, and marketing tactics.
Repeatable marketing execution system
↳ Ecommerce integration
Ecommerce / Growth
Leveraged SEO and user engagement strategies to support ecommerce integration and conversion.
Traffic and conversion growth support
▾ Founder & Owner
Built a dog training, ecommerce, and online education business spanning strategy, product, services, software, content, finance, and marketing.
Online store and education platform launched
January 2008 – January 2020
↳ Company strategy
Founder
Defined company vision, mission, strategy, business plan, product roadmap, and communication visuals.
Business strategy and launch plan
↳ Product and service design
Product / Services
Designed product and service offerings and prioritized launch schedule.
Market-aligned product and service roadmap
↳ Finance and pricing
Business Ops
Managed finances, including sales forecast, operating budget, and pricing strategy.
Forecasting, budget, and pricing structure
↳ Ecommerce store
Ecommerce
Built an online store selling drop-ship products, affiliate products, and stocked inventory.
SaaS-based ecommerce store launched
↳ Online education platform
Product / Software
Directed design, development, and testing of online education software.
Education platform launched from concept to launch
↳ Course and content system
Content / Product
Outlined courses, classes, and an online library, then directed content creation by internal team members, partners, and crowdsourced contributors.
Course and learning library structure
↳ Advertising and creative assets
Marketing / Creative
Managed online advertising campaigns and created graphics and video assets.
Advertising, graphics, and video execution
▾ Vice President, E-commerce
Led ecommerce transition, platform roadmap scoping, feature prioritization, and large-scale technical migration planning.
52-server plan; 10,000-store migration scope
December 2006 – March 2007
↳ MC technical division transition
VP E-commerce
Facilitated the transition of the MonsterCommerce technical division into Network Solutions despite cultural and procedural challenges.
Technical division integration
↳ Feature scoping and prioritization
Product / Ecommerce
Worked with multiple departments to scope and prioritize feature development for flagship ecommerce software.
Roadmap and release prioritization
↳ Server and store migration
Technical Ops
Created a detailed plan to migrate 52 servers and 10,000 online stores from Rackspace to Savvis.
Resource allocation, budget, and communications plan
↳ Online store migration execution
Ecommerce / Infrastructure
Oversaw migration work for thousands of online stores during ecommerce platform transition.
8,500+ online stores migrated
↳ Ecommerce platform rewrite
Product / Technology
Led ecommerce platform rewrite work to improve scalability and customer shopping experience.
Improved platform scalability and shopping experience
▾ Chief Technical Officer
Led technical division, software products, systems operations, security, QA, technical support, compliance, migrations, and ecommerce service growth.
1,000 → 10,000 customers; 5 → 200 employees
October 2002 – December 2006
↳ Technical division leadership
CTO
Led the technical division of an ecommerce company through rapid customer and team growth.
1,000 → 10,000 customers; 5 → 200 employees in 4 years
↳ Department leadership
Technical Executive
Directly responsible for 80+ team members across Software Development, Systems Operations, Security, QA, and Technical Support.
80+ direct technical organization scope
↳ Ecommerce SaaS product delivery
Product / Technology
Led creation, testing, and support of software products for ecommerce SaaS customers.
Scaled ecommerce software product operations
↳ CISP and PCI compliance
Security / Compliance
Attained CISP certification and PCI compliance.
Accolades from Visa and MasterCard
↳ Legacy software migration
Migration / Customer Ops
Migrated customers from legacy software to the newer platform version.
3,000 customers migrated with <2% cancel rate
↳ Company standards
Operations / Governance
Established standards and best practices across the entire company.
Company-wide operating standards
↳ MC Family of Services
Revenue / Services
Created profitable service packages for second-generation service offerings and established structure, goals, and metric reports.
Profitable service package structure
↳ Design and marketing revamp
Marketing / Ecommerce
Revamped design and marketing copy for Design, SEO, Payments, and Domain service websites.
35% increase in sales across service divisions
↳ Product innovation
Product / Technology
Implemented ecommerce platform product innovations and technical improvements.
Grew company from 1,000 to 8,500+ customers and achieved PCI compliance
▾ Web Developer
Built interactive web, Flash, presentation, and knowledge-base solutions for global corporate communications and Fortune 500 client work.
Fortune 500 client work; Kodak and Genentech sales presentations
November 2000 – October 2002
↳ Fortune 500 web development
Web Developer
Implemented designs from creative teams for Fortune 500 companies.
Interactive web solutions for major corporate clients
↳ Flash animation
Interactive Developer
Built Flash animation for interactive advertisements and splash pages.
Interactive advertising and digital experience work
↳ Sales presentation leadership
Technical Project Manager
Managed technical delivery for sales presentations to companies including Kodak and Genentech Pharmaceuticals.
Large-scale sales presentation support
↳ Global knowledge base
Knowledge Management
Built and managed a knowledge base for Fleishman-Hillard’s global network.
Global internal knowledge system
▾ Founder / AI Product Builder
Build modern AI tools and a portfolio that proves current product, UX, systems, and AI workflow capability.
Live prototypes and launch work
Current
↳ Statement Fashion
Founder
Connect values, language, action, and merch-backed engagement.
Launch-stage system
↳ Find Your Voice / Write My Rep / Find Your Officials
Product Features
Turn concern, confusion, and friction into usable civic outputs.
AI workflow prototypes
↳ Resume Jedi / eProGen / Portfolio Website
Product Lab
Turn hard writing, positioning, and workflow problems into usable interfaces.
Active development
